App for Families
In 2014, I was approached by a passionate founder about his product for managing families. As a newly minted father, I found that pursuit noble and joined as Creative Director. I was tasked with designing all facets of the iOS app and web app.
The Stretch team set lofty goals: to become the family's go-to tool for staying organized. The ambition of the project ultimately was too heavy of a lift for a product with significant product development costs and without initial traction or an MVP to gradually improve upon. Stretch was a true learning moment for me, where the need to ship early and always talk to early users became even more apparent.
I know how to bring designs to life. My coded designs are detail-oriented and literally save partners tens of thousands on front-end development.