Stretch

App for Families

In 2014, I was approached by a passionate founder about his product for managing families. As a newly minted father, I found that pursuit noble and joined as Creative Director. I was tasked with designing all facets of the iOS app and web app.
I leveraged the early research from the founder to inform the first features: contacts and calendar. We developed a rapid cadence of coding designs and testing them internally before moving on to adjacent features.
After refining the web app prototypes considerably, I pitched in and helped write the front-end for the product itself.
Desktop view of the mobile-first web app design for a stream of family content. I devised a central strategy for filtering by each family member's content via a dynamic filter of avatars at the bottom of the screen.
Coded design
Notifications are an obvious product requirement these days. I invented a "follow-up" concept, which extended beyond Notifications and would allow family members to set follow-up reminders for content like: events, notes, stories, and photos.
Coded design
Back in 2014, the photo sharing space was still rather new, especially with privacy at the center. Before Google Photos and Apple had family sharing, Stretch sought to be the best place to securely store and share your family's photos.
Coded design
The Stretch team set lofty goals: to become the family's go-to tool for staying organized. The ambition of the project ultimately was too heavy of a lift for a product with significant product development costs and without initial traction or an MVP to gradually improve upon. Stretch was a true learning moment for me, where the need to ship early and always talk to early users became even more apparent.
I know how to bring designs to life. My coded designs are detail-oriented and literally save partners tens of thousands on front-end development.
Other Case Studies