Research on Demand

While I was a partner and Creative Director at Servo, a boutique UX and development agency, we created a product aimed at helping knowledge workers manage their inquiries and information input as a team.
I spearheaded the user experience for Brilliant by conducting research with a variety of potential users, including an editor at Time magazine and other knowledge workers with a deep understanding of knowledge management tools. Through rapid design iterations, I honed the feature set to a manageable size through my coded prototypes and gathered valuable feedback while working through the MVP development. Eventually, I was coding the components directly in React.
We were bootstrapping this product while working full-time on a number of important client-driven projects.
It was critical to iterate quickly and test prototypes and specific interactions. The lead engineer and I were working together daily to make alterations and talk strategy and execution.
At the heart of Brilliant were questions and answers. Current questions were prioritized and easily followable and sortable by users.
Coded design
The revenue model I decided on for Brilliant was on-demand researchers. Through deep research, I uncovered a valuable untapped asset: highly trained and underpaid adjunct professors.
Coded design
As this was an internal company project, we didn't have hard constraints or expectations on rapid growth. We bootstrapped development and were using it internally with promising returns. Eventually, I spun off the idea and worked on it independently before refocusing my attention on HatBox as my consulting business.
I know how to bring designs to life. My coded designs are detail-oriented and literally save partners tens of thousands on front-end development.
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